BLOX and ESA Gaming ink Italian content deal

ESA Gaming is set to expand the reach of its EasySwipe™ product portfolio in Italy after partnering with fast-growing distributor BLOX.

ESA Gaming’s EasySwipe™ mobile game family integrates seamlessly with sportsbooks and iGaming sites, and will be made available to local operator partners through the BLOX platform.The titles allow sports bettors to easily swipe in and out, enjoying the best quality casino games without disrupting the sports betting experience. The portfolio is proven to increase cross-selling capacity, while also enhancing engagement levels and boosting screen time.Available games will include player-favourites Goal Mine and Fruit Staxx as well as quick-fire versions of the classics Roulette and Blackjack.

‍BLOX offers a user-friendly, module-based iGaming platform that can be tailored to operators’ specific requirements, along with a powerful casino games aggregator offering titles from some of the world’s most popular studios. The supplier has quickly gained traction in the Italian market following its launch in 2020, partnering with numerous top-tier operators.Zorica Smallwood, Director at ESA Gaming, said: “BLOX is a young and dynamic platform provider with an impressive track record and makes a perfect partner for us as we continue to rapidly expand in Italy.“Our EasySwipe™ portfolio has received great feedback from operators and players alike because of its cross-selling capacity, and simple yet entertaining features and we will introduce additional titles this year that we are certain will be hits with users.”Karl Grech, CCO at BLOX, said: “ESA’s games portfolio has a big following in Italy and its content is a perfect fit for sports betting operators looking to introduce their customers to online casino. We are certain the content will resonate well with our operator partners.”