ESA Gaming debuts portfolio in Italian market with Sisal

ESA Gaming has taken its EasySwipe™ portfolio of non-traditional content live in Italy for the first time with highly-regarded local operator Sisal.

Our EasySwipe™ offering includes highly popular games Goal Mine and Basketball Mine, as well as a range of classic casino games, with more titles expected to be released this year including Rocket Racers, their first crash-style game and the exciting Goal Mine World Edition. This game has a new RTP of 96% and offers players the chance to select their national team and increased chances of shooting at goal. ESA’s pioneering game portfolio allows operators to increase their cross-selling capacity, without cannibalising revenue channels. This enables sportsbooks to prolong screen time and increase player lifetime value, while providing the highest quality of games.The deal with Sisal furthers ESA’s foothold in the Italian market as well as its wider global expansion strategy across regulated markets, helping partners to cross-sell at a lower cost and creating an unrivalled betting experience for players.Maria Luisa Malfasi, Business Development Manager at ESA Gaming, said: “It is a great moment to see our EasySwipe™ offering go live in the Italian market, a concept we believe the local players will really enjoy.“Partnering with Sisal is something we are really excited about. They have large share of the Italian market with an impressive track record of providing their customers with top class products which has now been extended to include a simple and fast portfolio of cross-sell titles.”