ESA Gaming enhances Italy footprint with Betfair agreement

We are proud to announce a partnership with Flutter brand Betfair to integrate our full product suite of proprietary titles alongside our comprehensive Game Aggregator System (GAS) to be deployed in Italy.

The deal will see ESA Gaming’s full slot offering go live with the leading brand in the country, including popular slots such as Chicken Bonanza and recent launch Santastic 4.

In addition, Betfair customers in the regulated market will be able to enjoy thousands of games from more than 70 standout suppliers, with the broad offering incorporating slot content, live casino games, and non-traditional content from both ESA Gaming’s own portfolio, as well as third-party providers.

The partnership with the iconic Flutter brand is another statement of commercial intent by ESA Gaming in Italy, a country where it has established itself as a leading supplier of content from both its own arsenal of games, and its GAS portfolio.

Thomas Smallwood, ChiefCommercial Officer at ESA Gaming, said: “Partnering with a majorFlutter brand is an exciting moment for us as we further consolidate our position as a leading aggregator and supplier in Italy.

“With a wealth of top-performing content, it’s another milestone deal for us and welook forward to working closely together.”