ESA Gaming strikes distribution deal in LatAm and Spain with Emara Play

Innovative games provider ESA Gaming has partnered with Emara Play in a deal that will see the supplier bolster its presence in LatAm and enter the Spanish market for the first time.

Through the deal, ESA Gaming's EasySwipe™ portfolio will be added to Emara Play’s aggregation platform and made available across the supplier’s operator network.The EasySwipe™ games library consists of lightweight mobile-first titles designed to offer cross-sell capabilities to sportsbooks and have been proven to prolong brand loyalty and add revenue without cannibalisation.Available games will include player-favourites Goal Mine and Fruit Staxx as well as quick-fire versions of the classics Roulette and Blackjack.Emara Play’s aggregation platform offers its operator partners over 400 online casino games and player engagement tools from premium suppliers via a quick and easy integration. The provider operates in a number of regulated markets including LatAm, Spain and the UK.    The partnership is the latest in a string of commercial deals that has seen ESA Gaming expand its reach in key markets including Italy and Colombia.Zorica Smallwood, Director at ESA Gaming, said: “This deal with Emara Play allows us to further expand our footprint in LatAm where players have embraced our content, while also making our debut in Spain which is a market we have had our eyes on for a long time.“Our games have seen some impressive growth over the last year and we are thrilled to reach even more players with our content and help operators improve their cross-selling capabilities.”Daniel Rubio, CEO at Emara Play, said: “ESA Gaming’s content, optimised for cross-selling, makes a unique addition to our existing offering and will be a perfect match for our operator partners that are looking to introduce their players to casino games without disrupting the sports experience. We look forward to a successful partnership together with ESA Gaming.”