ESA signs global partnership with Kiron Interactive

ESA Gaming has propelled its global expansion plans further after signing a global distribution agreement with Kiron Interactive.

Utilising Kiron's expansive reach, the provider can now take its suite of EasySwipe™ non-traditional content live across numerous regulated markets, including popular titles such as Pirate Mine, Goal Mine and FruitStaxx.

This new deal will enable Kiron, the specialist supplier of virtual sports and numbers games, to further grow its product offering with a new array of non-traditional content, designed to greatly enhance cross-selling capabilities for sportsbook operators and which sits seamlessly in the space between sports betting and casino.

ESA Gaming has gained considerable traction across a wide number of jurisdictions in recent times, introducing a unique offering to players across Europe, Africa and LatAm.

‍Thomas Smallwood, Head of Marketing at ESA Gaming, said: Kiron has a phenomenal reach in key target jurisdictions for us, and we're delighted to be collaborating with them to introduce our portfolio to their partners.

We're confident that our EasySwipe™ titles can add real value alongside Kiron's award-winning offering and look forward to providing new player experiences across the globe.

‍Steven Spartinos, Co-CEO at Kiron Interactive, said: Our established virtual sports and numbers offering continues to excel, being an attractive alternative to traditional sports betting. ESA Gaming's EasySwipe™ portfolio offers a similar appeal to players looking for quick-resolution alternative betting experiences.

We're expanding the number of partners who are leveraging our experience and insight, and this agreement with ESA Gaming has huge positives for both parties. We're excited for what the future holds for us both globally.