Pariplay adds ESA Gaming to Fusion™ platform

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has boosted its Fusion™ platform by adding ESA Gaming’s EasySwipe™ portfolio to its offering.

Games’ proven cross-sell capacity helps drive operator revenue - The EasySwipe™ collection is designed to offer additional revenue streams to sportsbooks, allowing users to enjoy high-quality casino games without disrupting the sports betting experience through lightweight HTML5 mobile-first games.Super-fast performance and open sessions allow players to swipe in and out between the verticals and the games have been proven to drive player engagement and retention levels.Titles include quick-fire versions of Roulette and Blackjack as well as player favourites Goal Mine and Fruit Staxx with more games to be added this year.The deal will see the EasySwipe™ portfolio gain a considerable presence globally via Pariplay’s extensive operator network.The Fusion™ platform is licensed in 16 regulated markets and features thousands of games from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.Jose’ Micallef, Business Development Directorat Pariplay, said: “ESA Gaming offers an exciting and innovative approach to cross-selling and its EasySwipe™ products can help operators introduce its customers to new verticals and drive engagement.”“ESA Gaming share our vision for progressive growth and our passion for innovation and we look forward to a long and successful partnership.”Maria Luisa Malfasi, Business Development Manager at ESA Gaming, said: “We are thrilled to add our EasySwipe™ products to Pariplay’s industry-leading platform which enables us to reach a new audience across a number of territories.”“As a product range, our content sits in an exciting space between verticals so can act as a perfect cross-sell tool between sports betting and online gaming while offering players great entertainment.”